New Barbie Doll Represents Person With Down Syndrome

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Mattel's new Barbie with Down syndrome (Credit: Mattel Inc.)

On April 25, 2023, Mattel unveiled the latest addition to their Barbie Fashionistas collection — a doll with Down syndrome. The world's largest toy maker hopes it will allow more children to connect with Barbie.

"Our goal is to enable all children to see themselves in Barbie while also encouraging children to play with dolls who do not look like themselves," said Mattel EVP Lisa McKnight.

What is Down syndrome?

All human cells contain thread-like structures known as chromosomes. They carry DNA, which controls how the body grows and functions. Each cell usually contains 23 pairs of chromosomes. But sometimes, there may be more. This results in a genetic condition. Down syndrome occurs when there is an extra copy of chromosome 21.

Children with Down syndrome typically reach developmental milestones — like walking and talking — a little later than most kids. They also share some physical features. These include a flattened face and almond-shaped eyes that slant upward.

The new Barbie

Mattel worked closely with the National Down Syndrome Society (NDSS) to ensure that the doll accurately represented a person with Down syndrome. Her rounder face, smaller ears, flat nasal bridge, and upward-slanted eyes are illustrative of people with the condition.

The new Barbie is part of the Fashionistas collection that promotes diversity and inclusiveness (Credit: Mattel Inc.)

The new Barbie's blue and yellow dress is decorated with butterflies. It represents colors and symbols associated with Down syndrome awareness. The doll's pink pendant necklace features three inverted arrows. They symbolize the three chromosomes that cause the condition. The arrows also represent "the lucky few" who have someone with Down syndrome in their life.

The new Barbie doll is the latest in Mattel's efforts toward becoming the "most diverse doll line" in the market. Since 2016 the Barbie Fashionistas collection has grown to include 35 skin tones, 97 hairstyles, and nine body types. It also features a doll that uses a wheelchair, a doll with hearing aids, and a doll without hair.

Resources: theguardian.com, Mattel.Inc.. NDSS.org

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161 Comments
  • bibblestan12345
    bibblestan12345over 1 year
    This is so nice i love to see this type of stuff, it makes me happy 🥹
    • unarmedband4992
      unarmedband4992over 1 year
      that is really cool that they did this, it makes people with down syndrome feel more included.
      • 11hockeygirl
        11hockeygirlover 1 year
        This is so nice and kind for them to do that for people with down syndrome. They should make a barbie for every condition/syndrome.
        • catzruldogzdrul
          catzruldogzdrulover 1 year
          That's so sweet!!
          • crosthebeast
            crosthebeastover 1 year
            They are nice people for doing that
            • eveviner
              evevinerover 1 year
              Beautiful! 😀
              • girly659
                girly659over 1 year
                I have adhad and dyslexia learning disability
                • constable
                  constableover 1 year
                  We must have Down syndrome awareness because it helps break down stereotypes and misconceptions about individuals with this genetic condition. By raising awareness, we can promote inclusion and understanding, and ensure that individuals with Down syndrome are given the support and resources they need to reach their full potential. Additionally, down syndrome awareness can help advance research into the condition, leading to new treatments and therapies that can improve the lives of those affected. Ultimately, by promoting Down syndrome awareness, we can create a more compassionate and inclusive society that values the diversity and uniqueness of all individuals.
                • rihuzawigoko
                  rihuzawigokoover 1 year
                  this story is sad but happy at the same time.
                  • coco110red
                    coco110redover 1 year
                    I have adhd