Denmark's Generous Store 'Sells' Chocolates For Good Deeds
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How cool would it be if you could walk into your local confectionery store and pick up a box of candy for just promising to do a good deed! Sounds too good to be true? Not, if you live in Denmark, where the aptly named 'Generous Store' is doing exactly that!
And, it does not handout just any candy either, but one made by famous Danish chocolate company, Anthon Berg. Located in central Copenhagen, the pop-up store, which opened its doors to the public last month, is the brainchild of creative agency Robert/Bison & Like Minded, who came up with the idea as a unique way to advertise the chocolates.
Customers will not notice anything different when they first walk in. Just like any other chocolate store, the Generous Store too, features mouth-watering displays of all its offerings. However, as they look closer they will realize that none of the boxes have price tags. Instead, their tags have good deeds like 'Serve breakfast in Bed', 'Clean the house for a week', 'Don't lie to your dad for week', etc. etc.
Once the customer decides on the chocolate (and the good deed), they simply take the box and walk over to strategically placed iPad stations. But, instead of swiping their credit card, they log on to their Facebook account and pledge to do the deed stipulated on their candy box on to both their and the receiver's wall. Then they take the chocolate and leave! Given that the company is not going to monitor whether the person follows through on his/her promise, the entire transaction is based on an honor system.
Surprisingly though, thanks to the peer pressure that comes with posting the intention on a venue that all their friends can see, the project has been amazingly successful. Anthon Berg's Facebook page is inundated with gratitude from the receivers of these good deeds.
Though this store will not be open forever, the residents of Copenhagen are sure enjoying both the chocolates and the good deeds for now and, Anthon Berg is definitely garnering a huge amount of publicity throughout the world - A win win for everyone involved!
Resource: Telegraph.co.uk, odditycentral.com
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255 Comments
- rayannalmost 11 yearsi wish they had this here! i would be nice and doing good deeds all the time to get yummy chocolate
- amran sulimanalmost 11 yearsThis is a really cool store, they get the money from people posting from their store or signing in through ipad and posting on their facebook page.
andreakalmost 11 yearsI think that it is a good idea but at the same time what if they go bankrupt because people took advantage of their generosity.- Semeraalmost 11 yearsIt makes me hungry just reading it!
- Juan Fonsecaalmost 11 yearsThe only problem i see is the money for all the chocolate they made a good idea is to make ads on the box so they make some profit for more chocolate.
- Angelia Mylroiealmost 11 yearsI don't think the store would close down, because they probably get the money some other way.
- angie m.almost 11 yearsI think this is a really good idea, but I, personally, would do good deeds without the candy. Doing good deeds makes me feel very happy, even when I don't have something to encourage me, like chocolate. I think they should do as many deeds for the amount of money it would usually be; two for what would have been two dollars, etc.
- angie m.almost 11 yearsI think I would like doing that, because I like doing service, and it makes me feel very joyous when I do. Personally, I don't even care about the candy, but it would be a nice booster! :)
- Camila.Dalmost 11 yearsi think that this is a great idea my one concern would be for the chocolate makers wouldn't the store that the chocolate comes from shut down if they just keep on giving things and not getting any money?
- shayla stevensalmost 11 yearsI think that its very generous of Anthon Berg to giveaway free chocolate. All you have to do in return is do a good deed.