This Book is Cute: The Soft and Squishy Science and Culture of Aww

Ever wonder why some creatures just make you want to cuddle them? Join us in the science lab to ooh and aah over adorable animals and discover why CUTE is just so darn irresistible!

Those adorable big eyes. Those floppy ears! And that soft velvety fur. Welcome to the soft and squishy science of cute! In this book, we'll take a look at what actually makes something "cute," what happens inside our brains when we see something cute, and why we're biologically hardwired that way. We'll also explore why some brands, products, and characters have been such sensational hits through the ages.

Get ready for cute overload as we look at lots of awww-dorable images to explore why babies, puppies, and other small fluffy animals with round faces and big eyes are universally adored (and why others are less so). Flynn explains the psychology and physiology behind our responses and answers questions, such as What influence does our culture or environment have on our conceptions of cute? We'll also take an up-close look at crazes today, from the indisputably cutest animals ever to Internet sensations. Let the squealing commence!
Paperback, 112 pages
Published on March 19, 2019 by National Geographic Children's Books
ISBN-10: 1426332947
ISBN-13: 9781426332944
39 Book Reviews
  • bookycat
    bookycatalmost 3 years55 stars
    I can say 1 thing.....Awwwwwwwwwwwwww and so cute
    • necrozma23456
      necrozma23456almost 3 years
      those are the cutest animals in the world
      • agocowgirl
        agocowgirlover 3 years55 stars
        Sorry I meant to give it 5 ⭐️
        • agocowgirl
          agocowgirlover 3 years55 stars
          Aw! So cute! Did you know that seeing something cute releases bad chemicals from your brain 🧠? Ps. PLEASE FOLLOW ME!! 😁 ❤️🐴
          • xeta
            xetaover 3 years44 stars
            Haven't read this yet but it looks totally adorable, like a treat for anyone who loves indulging on sweet, adorable, and scrumptiously fluffy facts. ~Xeta <3
            • Donut423over 3 years
              Awww..... so cute!
              • Parrot sharkover 3 years
                Im am sooooooo hungry!
                • Explorer sharkeover 3 years
                  The ultimate book of sharks is a book that learn of many sharks! Hammerhead shark is a shark that lives in the sea!
                  • Bluewolf9 over 3 years
                    • lividogs123
                      lividogs123over 3 years55 stars
                      OMG SO CUTE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!